Lowrance provided Serious Excitement on and off the Water at the Bassmaster Classic

Bass Fishing, Bass Master Classic, Bass Tournament, electronics, Fish Finder, fish structure, Recreational Fishing

  Lowrance provided Serious Excitement on and off the Water at the Bassmaster Classic Lowrance® continued its domination of America’s tournament-fishing circuit late last month as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance […]

Hook the Future TV Means What It Says

Don Dingman, Freshwater Fishing, Hook the future, Kids Fishing, Recreational Fishing, Saltwater Fishing

  Hook the Future TV Means What It Says By Craig Lamb Capt. Don Dingman’s idea of hosting a TV fishing show with kids as guests were met with skepticism by a producer. “He wanted me to follow a script, say all the right things, do this and do that,” recalled Dingman. “I wanted to […]

Lowrance Continues to Dominate After 60 Years

angler, boating, Depth finder, Fish Finder, FISH-LO-K-TOR, fishing, GPS, Lake Mapping, Mapping, Professional Angler, Recreational Fishing, Sonar

  Lowrance Continues to Dominate After 60 Years  For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin? Founded by Darrell J. Lowrance, the company revolutionized the fishing […]