How a Brand Can Form in a Niche Market
by Jimmy Ruffler
Yes, retailers have an easy way of getting their names out there. The companies that sell a little bit of everything are always going to be far easier to build and brand, simply because every demographic (height, size, weight, location, etc.), will need at least one of the products they carry. But when it comes to a niche market, a company can find themselves feeling like the one being bullied in class – or even worse for a business? Ignored completely.
Take an example: Say you are selling yachts. Well, when you screen 99.9% of the population, yachts are not exactly what they’re looking for. Most all of the demographics wouldn’t even want to spend money in that area, seeing as that any disposable income is used for much more level-headed family purchases. But…you can brand a yacht. You can have the company out there that is the Mercedes-Benz of yachts, so to speak. But not without reaching that niche market utilizing the best PR/social media team possible to lead you through very murky waters.
When it comes to mass marketing (i.e., Facebook), niche businesses must truly stop and think if a Facebook page or any marketing on Facebook whatsoever would even matter to their bottom line? Answer: Yes, it does. If a select company doesn’t have any exposure, no real social media presence at all in the World Wide Web, than a Facebook Page can help. Although, most social media/PR teams will say to use a personal Facebook page and not one for the business. Think about it. You can gain more and more followers out there by being a person – a human with the same interests and wishes to join the same clubs, groups, etc..
When it comes to the ‘community‘ of people, a personal Facebook page with raves, reviews and your very own trials and victories with a product, will gain your followers’ much-needed attention.
Mashable is a name used quite frequently in this day and age. And the latest gift they are offering is a complete: Mashable Social Makeover series. This series is teaching businesses what they need to learn and unlearn when it comes to the rights and wrongs of social media.
The main area is content. Whether you be a niche market player or a bigwig who markets to all different target audiences, Mashable has actually produced some of the most popular content online throughout 2011, 2012, and 2013 – and they’re letting many in on the secret to their success.
Launching a new ad product called Social Lift, Mashable is giving a way for companies and brands to amplify their social assets in the stream located on Mashable’s website. The Social Lift offers extreme creativity and extreme benefits when reaching the market you need to reach.
But the Facebook is still a good idea. Again, Facebook is still the king when it comes to followers, viewers, etc.. They are the ones who still pull everyone in, which means being seen on Facebook is a must in order to make money. And when you begin to throw in things like Instagram, LinkedIn, and more, a niche company can find even more clubs, organizations and sites that truly want that one product they can get nowhere else.
What a social media/PR team needs to keep in mind at all times is the fact that a niche market online is basically a group of people who are searching the Internet for a basic solution to whatever problem they may have. These are narrow, specialized groupings of people. One step further up the ladder is a ‘super’ niche online which only appears when there is a large demand for a product or service that’s just not being met by any other supplier.
Yes, niche markets online may be ignored by large businesses. But the key to bringing in the money and building that brand on a niche market online is to get that social media/PR team in place that knows the intricacies of what you need:
You need to find customers who literally have to buy;
Discover and research the marketing analytics when it comes to the supply versus the demand of the product;
You need to make sure that demand is growing fast and, if it isn’t, the social media/PR team must have the skill to speed it up;
And they must also know that by winning smaller segments of larger markets, the small business/niche owner can promote websites that are unique to the loyal customer base they are building.
Following these steps is the only way to achieve greater ROI and an income level that makes sure the business can go forward.
A lot of work is ahead for the small business owner – which means the research must be put in someone else’s hands to get it all done without sacrificing time and energy. To find your solution, speak to the masters of the niche market at www.BeFirstInc.com
Source: Baret News Wire